Japan IP High Court ruling: “I♡JAPAN” lacks distinctiveness as a trademark

, , , , , , , , , Abbreviation, Article 3(1)(vi), Composite mark, compound mark, Device mark, Inherent distinctiveness, IP High Court, Refusal appeal, Trademark Appeal1 CommentMasaki MIKAMI

On June 17, 2020, the Japan IP High Court affirmed the JPO’s rejection of the “I♡JAPAN” mark in relation to various goods of class 14,16,18 and 24 due to a lack of distinctiveness. [Judicial case no. Reiwa...