Japanese is prone to abbreviate trademarks.
Occasionally, the abbreviation has no resemblance to its original name. A brand
owner should be mindful of how the public perceives and uses its trademarks in
Japan....

Japanese IP Attorney Firm specializing in Trademarks with a commitment to excellence
Japanese is prone to abbreviate trademarks.
Occasionally, the abbreviation has no resemblance to its original name. A brand
owner should be mindful of how the public perceives and uses its trademarks in
Japan....
Colombian Coffee Federation (FNC) failed a fight for invalidation of Japanese TM Registration no. 5901554 for word mark “EMERALD” in class 30 owned by The Coca-Cola Company, one of the world’s largest beverage...
The Japan Trademark Law provides several provisions to make trademark registrations ineffective once successfully registered.