Which to win, first to file or first to trademark?

A recent JPO decision over trademark opposition for “Le Tan” will serve as a cautionary message to brand owners who intend to launch business in Japan before too long.

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COCO vs COCOMIST – Decision of the Opposition Board of the Japan Patent Office

Chanel handed a loss in its attempt to block Japanese trademark registration no. 6202587 for wordmark “COCOMIST” to be used on cosmetics, perfumery, fragrances, incense, and other goods in class 3.[Opposition case no....

The University of Oxford Failed in Opposition Against “OXFORD” mark

The Japan Patent Office (JPO) dismissed an opposition filed by Oxford Limited against trademark registration no. 6164941 for composite mark comprised of term “OXFORD” and a square X symbol in class 25, 35,40 by...

Google’s Trademark Battle over Street View

The Opposition Board of the Japan Patent Office (JPO) sided with Google LLC and decided to cancel trademark registration no. 6086044 for word mark “STREET VIEW MODEL (SVM)” due to a likelihood of confusion with...

LEGO Triumphs In ‘CATTYLEGO’ Trademark Battle at JPO

LEGO eventually scored a win over PETSWEET CO., Ltd., a Taiwanese company, in a trademark dispute against ‘CATTYLEGO’ thanks to the JPO’s finding a likelihood of confusion with “LEGO” famous for toy...

Coffee Trademark Battle

Colombian Coffee Federation (FNC) failed a fight for invalidation of Japanese TM Registration no. 5901554 for word mark “EMERALD” in class 30 owned by The Coca-Cola Company, one of the world’s largest beverage...