The Japan IP High Court Finds “EQ” Entitled to Trademark Registration Belonging to Mercedes Benz

, , , , , , , , Acquired distinctiveness, Article 3(1)(v), Inherent distinctiveness, IP High Court, Refusal appeal, Trademark Appeal, Trademark Examination GuidelineMasaki MIKAMI

On July 3, 2019, the Japan IP High Court reversed a decision of the Japan Patent Office (JPO) finding that the company Daimler AG was entitled to registration of “EQ” for Motor vehicles in class 12, even though the...