Olympic Lose Trademark Race with Olimple

In a trademark opposition disputing the similarity and the likelihood of confusion between “Olympic” and “Olimple”, the JPO did not side with the IOC (International Olympic Committee).

[Opposition case no. 2021-900173]


Olimple

The opposed mark, consisting of the term “Olimple” written in the alphabet and the Japanese katakana character (see below), was applied with the Japan Patent Office (JPO) on January 28, 2020, for use on facial skin care gel, cosmetics, soaps, and other goods in class 3 by Olimple Co., Ltd.

The JPO granted protection on February 2, 2021, and published for opposition on March 9, 2021.

The applicant promotes medicated skin care gel for men bearing the Olimple mark.

Image credit: olimple.jp

Opposition by IOC

Opponent, IOC claimed the opposed mark shall be canceled in contravention of Article 4(1)(vi), (vii), (xi) and (xv) of the Japan Trademark Law by citing earlier International Registration no. 1128501 for wordmark “OLYMPIC” covering various goods and services in class 3 and other classes.

IOC argued a close resemblance between “OLYMPIC” and “Olimple” by stating:

  1. Both marks share four of the seven letters. Besides, the two letters at the end of the word, “le” and “IC” looks similar.
  2. The third letters “I” and “Y” of both marks are pronounced as “li” accompanied by the second letter “L”.
  3. Being that consumers are accustomed to several terms with a prefix of “OLYMP”, e.g., “OLYMPISM”, “OLYMPIAN” in connection with “OLYMPIC”, they will see the literal element “Olimp” as a dominant portion of the opposed mark.
  4. If so, relevant consumers are likely to confuse the opposed mark with “OLYMPIC” when used on goods in question.

JPO decision

The JPO did not question the famousness of the OLYMPIC mark as a source indicator of the IOC. However, the Opposition Board negated the similarity between “Olimple” and “OLYMPIC” on the following grounds.

  1. The term “Olimple” shall be deemed as a coined word because it is not a word that appeared in a language dictionary and does not give rise to any specific meaning in relation to the goods in question.
  2. There is a remarkable difference in the presence or absence of Japanese katakana characters. In addition to the difference between upper- and lower-case letters after the second letter, there are distinctions in the third letter “i” and “Y”, the sixth letter “l” and “I”, and the letters “e” and “C” at the end. In the configuration of the relatively short seven-letter alphabet, both marks are sufficiently distinguishable by appearance.
  3. Phonetically, both marks are unlikely to cause confusion as a whole because of a clear difference in the fourth and fifth sounds.
  4. It is obvious that both marks are dissimilar in concept.

The Board did not find a reason to believe relevant consumers would misconceive the source of the opposed mark merely because of close attention to the literal portion of “OLYMP” and “Olimp”, and its similarity.

Based on the foregoing, the JPO dismissed the entire allegations and decided on July 13, 2022, that the opposed mark shall remain valid as the status quo.

GUCCI Unsuccessful in Trademark Opposition

On July 12, 2022, the Japan Patent Office (JPO) dismissed an opposition claimed by Italian fashion house Gucci against Japan Trademark Registration no. 6384970 for the mark “CUGGL” with a hand-painted line in pink by finding less likelihood of confusion with famous fashion brand “GUCCI”.

[Opposition case no. 2021-900284]

CUGGL

Opposed mark, consisting of the term “CUGGL” with a hand-painted line in pink, was applied for use on clothing, footwear, headwear, and apparel in class 25 by an individual on October 6, 2020.

The JPO granted protection of the opposed mark and published it for opposition on May 25, 2021.


Opposition by GUCCI

Italian high-end luxury fashion house, GUCCI filed an opposition with the JPO on July 26, 2021, and argued the opposed mark shall be canceled in contravention of Article 4(1)(vii), (xv), and (xix) of the Trademark Law due to similarity and likelihood of confusion with famous fashion brand “GUCCI”.

GUCCI claimed the opposed mark was sought with malicious intention to free-ride goodwill and reputation in a manner of hiding the lower part of the term “CUGGL” by a pink painted line to the extent consumers could recognize it as if “GUCCI”. In fact, the registrant promotes T-shirts bearing the opposed mark with the most part of the term hidden.


JPO Decision

The JPO Opposition Board admitted a remarkable degree of popularity and reputation of the opponent’s “GUCCI” mark.

In the meantime, the Board did not find a resemblance between “GUCCI” and “CUGGL” from visual, phonetic, and conceptual points of view. Due to a low degree of similarity of the mark, the Board had no reason to believe that relevant consumers would misconceive a source of goods in question bearing the opposed mark from GUCCI or any entity systematically or economically connected to the opponent.

Assuming a low degree of similarity of the mark and less likelihood of confusion, the Board can’t find a reasonable ground to admit the applicant had a malicious intention to free-ride goodwill and reputation of GUCCI and do harm to the opponent.

Based on the foregoing, the JPO dismissed the entire allegations and decided the opposed mark was valid.

Does “GRILL SWISS” mislead quality when used on non-Swiss confectionary?

The Opposition Board of Japan Patent Office (JPO) decided Trademark Registration no. 6372876 for the “GRILL Swiss” mark would be unlikely to mislead consumers as to the quality of goods in class 30 even when used on non-Swiss confectionary.

[Opposition case no. 2021-900258, Gazette issue date: July 29, 2022]

Opposed mark

Opposed mark, outlined letters of “GRILL Swiss” on a red background, was applied for use on various goods and services in classes 29, 30, and 43 without any geographical restriction of the origin of respective goods and services on April 9, 2019, by Ginza Grill.

The opposed mark has been used on a Western food restaurant in Ginza, Tokyo since 1947.

The JPO granted protection of the mark and published for opposition on April 27, 2021.


Opposition by Choco Swiss

Choco Swiss filed an opposition against the “GRILL Swiss” mark in contravention of Article 4(1)(xvi) of the Trademark Law.

Article 4(1)(xvi) is a provision to prohibit the registration of a trademark that is likely to mislead as to the quality of the goods or services.

The Trademark Examination Guideline (TEG) provides an example that the “SWISSTEX” mark for use on watches shall be unregistrable based on the article. It should be noted that the mark can be registered in the event that the goods are amended to Swiss-made watches.

Opponents claimed the opposed mark “GRILL Swiss” caused a misunderstanding of the quality of following goods in class 30 when used on non-Swiss foods.

Aromatic preparations for food, not from essential oils; Tea; Coffee [roasted, powdered, granulated, or in drinks]; Prepared coffee and coffee-based beverages; Cocoa [roasted, powdered, granulated, or in drinks]; Prepared cocoa and cocoa-based beverages; Ice; Confectionery; Bread and buns; Sandwiches; Steamed buns stuffed with minced meat [Chuka-manjuh]; Hamburgers [sandwiches]; Pizzas; Hot dog sandwiches; Meat pies; Seasonings [other than spices]; Spices; Unroasted coffee beans; Cereal preparations; Chocolate spread; Chinese stuffed dumplings [Gyoza, cooked]; Chinese steamed dumplings [Shumai, cooked]; Sushi; Fried balls of batter mix with small pieces of octopus [Takoyaki]; Boxed lunches consisting of rice, with added meat, fish or vegetables; Ravioli; Cooked rice; Cooked curry rice; Cooked curry rice with fried pork, rice with hashed meat; omelet with a filling of ketchup‐seasoned fried rice; Instant confectionery mixes; Pasta sauce; Husked rice; Husked oats; Husked barley; Gluten for food; Flour.

Opponents argued the opposed mark uses the word “Swiss” in a prominent manner, which indicates Switzerland. Besides, the white-outlined letters on a red background give consumers an impression of Switzerland because of the same color as the Swiss flag. Therefore, if the opposed mark is used on non-Swiss foods including Swiss confectionary, a famous origin of chocolate, relevant consumers would inevitably misunderstand as if the goods bearing the opposed mark were originally manufactured and sold in Switzerland.


JPO Decision

The Opposition Board found both words “GRILL” and “Swiss” are less distinctive as a source indicator in relation to the goods in question equivalently. Being that the term “GRILL Swiss” would not give rise to any specific meaning, the Board held the literal element of the opposed mark is a coined word. If so, it is unlikely that relevant consumers consider the word “SwiSS” of the opposed mark as an indication to represent a specific quality of the goods including confectionery.

Based on the above findings, the Board decided the opposed mark contains a coined word within the red device and it would not represent the quality (place of production, place of sale, etc.) of the goods in question. If so, the opposed mark shall not be canceled in contravention of Article 4(1)(xvi) and remains valid as the status quo.

APPLE Unsuccessful in Trademark Opposition to “MACLOGIC”

The Japan Patent Office (JPO) dismissed an opposition filed by the U.S. tech giant, Apple Inc. against trademark registration no. 6370191 for a word mark “MACLOGIC” due to dissimilarity to and less popularity of the “Mac” mark among general consumers as a source indicator of Apple’s personal computers.

[Opposition case no. 2021-900239, Gazette issued date: June 24, 2022]

MACLOGIC

The opposed mark, consisting of the word “Maclogic” in standard character, was filed in the name of MACLOGIC Co., Ltd., a Japanese company providing EC consulting services and SNS marketing.

The mark was filed with the JPO on December 24, 2020, and admitted registration on March 9, 2021, over computer programs in class 9 and computer software design, computer programming, or maintenance of computer software, providing computer programs on data networks in class 42.


Opposition by Apple Inc.

On June 21, 2021, Apple Inc. filed an opposition to “Maclogic” and contended that the opposed mark shall be canceled in contravention of Article 4(1)(x) and (xv) of the Japan Trademark Law.

Article 4(1)(xi) is a provision to refrain from registering a junior mark that is identical with, or similar to, any senior mark that has acquired a certain degree of recognition among relevant consumers.

Article 4(1)(xv) provides that a mark shall not be registered where it is likely to cause confusion with other business entities’ well-known goods or services, to the benefit of brand owners and users.

Apple Inc. argued that the mark “Mac” has been famous as a source indicator of the opponent in relation to personal computers and their operating system. Being that relevant consumers consider the opposed mark as a composite mark composed of “Mac” and logic”, the term “Mac” per se shall be a prominent portion of the opposed mark.

If so, it is likely that relevant consumers confuse or misconceive the source of the opposed goods with Apple or any business entity systematically or economically connected with the opponent due to the high popularity of Apple’s “Mac” computers and the close resemblance between “Maclogic” and “Mac”.


Board decision

The Opposition Board found the “Mac” mark has acquired a certain degree of recognition among relevant consumers and trades in relation to personal computers and its operating system. However, to my surprise, the Board questioned if the mark has acquired a similar degree of popularity among general consumers.

Given the opponent mark has not been famous among general consumers, the Board found the opposed mark “Maclogic” in its entirety is dissimilar to the opponent mark “Mac” from visual, phonetical, and conceptual points of view.

Taking into consideration a low degree of similarity between the marks and popularity of Apple’s “Mac” mark, the Board had no reason to believe that consumers would mistakenly assume the opposed goods originate from the same source as or are associated with, the opponent when used on goods in question.

Based on the foregoing, the Board decided Apple’s opposition was groundless and dismissed the entire allegations.

Fashion magazine “ELLE” loses “RIELLE” trademark opposition in Japan

The Japan Patent Office (JPO) dismissed an opposition filed by HACHETTE FILIPACCHI PRESSE, Société Anonyme (FR) against Japanese trademark registration no. 6378600 for wordmark “RIELLE riche” by finding dissimilarity to and less likelihood of confusion with French fashion magazine “ELLE”.

[Opposition case no. 2021-900263, Gazette issued date: May 27, 2022]

RIELLE

Opposed mark, consisting of the term “RIELLE” and the other term “riche” depicted below in small font (see below), was applied for registration on April 9, 2020, for various goods belonging to classes nos. 9, 14, 18, and 25 by SOLO PRODUCTS Co., Ltd., a Japanese company.

The JPO granted protection on April 13, 2021, and published for opposition on May 11, 2021.


Opposition by ELLE

On July 8, 2021, before the lapse of a two-month opposition period, HACHETTE FILIPACCHI PRESSE, Société Anonyme (hereinafter referred to as HFP), a French company responsible for the well-known women’s magazine ELLE, which had the largest readership of any fashion magazine in the world, with culturally specific editions published on six continents in the early 21st century, filed an opposition to “RIELLE”.

In the opposition, HFP contended that the opposed mark shall be canceled in contravention of Article 4(1)(xi) and (xv) of the Japan Trademark Law.

Article 4(1)(xi) is a provision to refrain from registering a junior mark that is identical with, or similar to, any senior registered mark.

Article 4(1)(xv) provides that a mark shall not be registered where it is likely to cause confusion with other business entities’ well-known goods or services, to the benefit of the brand owner and users.

HFP argued that the opposed mark is similar to HFP’s earlier registrations for the mark “ELLE” and relevant consumers are likely to confuse or misconceive the opposed mark with HFP or any business entity systematically or economically connected with the opponent due to the high popularity of opponent’s fashion brand “ELLE” and the close resemblance between the opposed mark and “ELLE”.


Board decision

The Board admitted the “ELLE” mark has acquired a high degree of reputation and popularity among relevant consumers and traders as a source indicator of the opponent in connection with magazines, online magazines as well as fashion and daily items.

In the meantime, the Board found that a prominent portion of the opposed mark “RIELLE” is dissimilar to the “ELLE” mark from visual, phonetical, and conceptual points of view.

Taking into consideration a quite low degree of similarity between the marks, the Board had no reason to believe that relevant consumers would mistakenly assume the opposed goods originate from the same source as or are associated with, the opponent when used on goods in question. Besides, being in mind that the term “ELLE” is a French word meaning “she” in English, the opponent mark shall not be strong.

The Board considered it is unlikely that relevant consumers would conceive of the “ELLE” mark from the term “RIELLE” because of an indivisible combination between “RI” and “ELLE” in the configuration of the opposed mark.

Based on the foregoing, the Board concluded that relevant traders or consumers would not confuse or misconceive a source of the opposed mark with HFP or any entity systematically or economically connected with the opponent when used on any goods in classes 9, 14, 18, and 25 and dismissed the opposition entirely.

Adidas Unsuccessful in Opposition over BOOST mark

On May 18, 2022, the Japan Patent Office (JPO) dismissed an opposition filed by Adidas AG against Trademark Reg no. 6383132 for the wordmark “G-BOOST” by finding dissimilarity and unlikelihood of confusion with Adidas “BOOST”.

[Opposition case no. 2021-900273]

G-BOOST

UNI WORLD Co., Ltd. filed wordmark “G-BOOST” in standard character for use on ‘gloves for protection against accidents; clothing for protection against accidents; protective industrial shoes; dust masks’ in class 9 and ‘clothing; footwear; gloves; thermal gloves; sports shoes; sportswear; socks’ in class 25 on March 30, 2020.

The applicant promotes worker gloves bearing the mark “G-BOOST.”

The JPO granted protection of the mark on March 30, 2021, and published for opposition on May 25, 2021.


Opposition by Adidas

On July 14, 2021, Adidas AG filed an opposition and argued the opposed mark shall be canceled in contravention of Article 4(1)(vii), (x), (xi), and 4(1)(xv) of the Japan Trademark Law due to a conflict with earlier trademark registrations pertinent to Adidas BOOST shoes, namely, TM Reg nos. 5212257 “BOOST” and 5941352 “ULTRABOOST” on shoes and sports shoes in class 25.

Allegedly, Adidas introduced Boost in 2013 as its revolutionary cushioning system, which provided the highest energy return in any running sneaker. The technology was designed to provide runners with soft cushioning and long-lasting energy that more rigid sneakers couldn’t.

Adidas argued the opposed mark “G-BOOST” is confusingly similar to “BOOST” because the term “BOOST” shall be a prominent portion of the opposed mark given an alphabetical letter “G” perse lacks distinctiveness in relation to the goods in question. Besides, “BOOST” has become famous as a source indicator of Adidas in relation to running shoes. If so, relevant consumers are likely to confuse the source of goods bearing the opposed mark with Adidas.


JPO Decision

The JPO Opposition Board did not admit a certain degree of reputation and popularity of the BOOST mark as a source indicator of Adidas running shoes among relevant consumers in Japan by stating that the opponent failed to produce sufficient evidence to disclose sales figures, market share, and advertising expenditures, media space and time of the goods bearing the BOOST mark even though the opponent produced evidence to demonstrate marketing campaign for the BOOST shoes in Japan.

In addition, the Board compared “G-BOOST” with “BOOST” as a whole and negated the similarity of the marks because of a clear distinction in appearance and sound.

Given the low degree of similarity of the mark and unproved famousness of the opponent mark, the Board has no reason to believe relevant consumers would confuse a source of the goods bearing the opposed mark with Adidas.

Based on the foregoing, the JPO dismissed the entire allegations and decided the opposed mark shall remain valid as the status quo.

Chrysler loses trademark opposition against “JEEPER” in Japan

The Japan Patent Office (JPO) dismissed an opposition filed by Fiat Chrysler Automobiles (FCA US) LLC against TM Reg no. 6317667 for the wordmark “Jeeper” to be used on hand tools in class 8 by finding the unlikelihood of confusion with “JEEP” vehicles.

[Opposition case no. 2021-900035, Gazette issued date: April 28, 2022]

Opposed mark

The wordmark “Jeeper” was filed by a Japanese individual for use on various hand tools in class 8 with the JPO on January 27, 2020 (TM App no. 2020-8907).

The JPO admitted registration on November 17, 2020, and published for opposition on December 8, 2020.


Opposition by FCA US LLC

To oppose registration within a statutory period of two months counting from the publication date, FCA US LLC filed an opposition against the opposed mark on January 26, 2021.

FCA argued the opposed mark shall be canceled in contravention of Article 4(1)(xi) and (xv) of the Trademark Law because of the remarkable reputation and popularity of the JEEP mark as a source indicator of Chrysler vehicles and a high degree of similarity between the opposed mark “Jeeper” and the opponent’s famous earlier registered mark “JEEP.”

Article 4(1)(xi) is a provision to refrain from registering a junior mark that is deemed identical with, or similar to, an earlier registered mark.

Article 4(1)(xv) provides that a mark shall not be registered where it is likely to cause confusion with other business entities’ well-known goods or services.


JPO Decision

The JPO Opposition Board admitted a certain degree of reputation and popularity of the opponent trademark “JEEP” in connection with automobiles. However, the Board questioned if relevant consumers of hand tools have the same perception.

In assessing the similarity of the mark, the Board held that “Jeeper” and “JEEP” are less likely to cause confusion from visual and phonetical points of view. Conceptually, both marks are distinctively dissimilar because the opposed mark does not give rise to any specific meaning. In the meantime, the opponent mark “JEEP” has a meaning of ‘Jeep brand 4WD vehicles.’

Given that “JEEP” has not become famous in relation to the hand tools in question, the Board has no reason to believe that relevant consumers would associate the goods bearing the mark “Jeeper” with the opponent or any business entity systematically or economically connected with Chrysler in view of a low degree of similarity between the marks.

Based on the foregoing, the Board found the opposed mark shall not be canceled in contravention of Article 4(1)(xi) and (xv), and decided to dismiss the entire opposition.

Trademark Opposition: Samurai vs Samouraï

In a trademark opposition disputing the similarity between “Samurai” and “Samouraï”, the Japan Patent Office (JPO) dismissed the opposition filed by Parfums Samouraï SA against TM Reg no. 6384904 for a stylized word “Samurai” due to dissimilar to “Samouraï”.

[Opposition case no. 2021-900283, Gazette issued date: April 28, 2022]

TM Reg no. 6384904 “Samurai”

The opposed mark, consisting of a stylized word n “Samurai” (see below), was applied with the JPO on September 29, 2020, for use on cosmetics, soaps, perfumes, fragrances, and other goods in class 3 by a Japanese business entity, Yugen Kaisha Life Products.

The JPO granted protection on February 12, 2021, and published for opposition on May 25, 2021.

Apparently, the applicant promotes soaps in the name of “SAMURAI SOAP” via the internet.


Opposition by Parfums Samouraï SA

Opponent, Parfums Samouraï SA, alleged the opposed mark shall be canceled in contravention of Article 4(1)(x) and (xi) of the Japan Trademark Law by citing earlier trademark registrations for the wordmark “Samouraï” in classes 3.

The opponent argued that they have been promoting perfumes and fragrances, hair wax, and softener bearing the “Samouraï” mark since 1997, and thus the opponent mark has acquired a certain degree of reputation in the industry of perfumes. Besides, the opposed mark has the same sound and meaning as the opponent mark, namely, a member of a powerful class of fighters in Japan’. If so, both marks shall be deemed similar even though there is a difference in appearance.


JPO decision

To my surprise, the JPO Opposition Board found that it is doubtful if the opposed mark consists of the term “Samurai” from appearance. The initial letter is true “S”. But subsequent letters are illegible. If so, the opposed mark would not give rise to any specific sound and meaning.

Given the opposed mark does not have a sound and meaning relating to “Samurai”, the Board can’t find a reasonable ground to believe a certain degree of similarity between the opposed mark and the opponent mark.

Based on the foregoing, the JPO found the opposed mark shall not be canceled in contravention of Article 4(1)(x) and (xi) and dismissed the opposition entirely.

SUPERMAN defeated in trademark battle by SUPER M.E.N.

On April 7, 2022, the Opposition Board of the Japan Patent Office (JPO) dismissed a trademark opposition filed by Warner Bros against TM Reg no. 6375288 for the wordmark “SUPER M.E.N.” and found the mark is dissimilar to “Superman.”

[Opposition case no. 2021-900257]

“SUPER M.E.N.”

Opposed mark, consisting of the word “SUPER M.E.N.” written in alphabets and Japanese Katakana character (see below) was applied with the JPO on February 7, 2020, for use on various goods in classes 5,9,10,25,28 and services in classes 35, 45 (TM App no. 2020-14074) by Dr. Nakamatsu, a famous Japanese inventor.

The JPO granted protection on March 29, 2021, and published for opposition on April 27, 2021.

Dr. Nakamatsu promotes unique face shields bearing the SUPER M.E.N. mark to help prevent the spread of COVID-19. According to the advertisement, “M.E.N.” suggests ‘mouth, eye, and nose’ and ‘face mask; festival mask’ (The term “omen” is the exact word to mean it in Japanese).

Image credit: Dr.NakaMats.Com.

Opposition by Warner Bros

Opponent, Warner Bros. Entertainment Inc. claimed the opposed mark “SUPER M.E.N.” shall be canceled in contravention of Article 4(1)(xi) of the Japan Trademark Law by citing earlier trademark registrations for a fictional superhero “Superman” in relation to visor caps; cap peaks of class 25 and toy masks; carnival masks; costume masks; theatrical masks of class 28.

Article 4(1)(xi) is a provision to prohibit registering a junior mark that is identical with, or similar to, any senior registered mark.

There is the criterion that the examiner is checking when assessing the similarity between the marks:

  • visual similarity
  • aural similarity
  • conceptual similarity

and taking into account all these three aspects, the examiner would decide if a mark is similar (at least to some extent) to the earlier mark and if there is a likelihood of confusion for the consumers.

Warner Bros argued that the opposed mark gives rise to a meaning of ‘multiple SUPERMAN’ from its configuration. Besides, in view of resembled appearance and pronunciation between the marks, relevant consumers of the goods in question are likely to associate the opposed mark with the superhero “SUPERMAN” and confuse the source of origin of these goods.


JPO decision

The JPO Opposition Board found the opposed mark is pronounced as “super-men”, however, it does not give rise to any specific meaning at all.

By virtue of the difference between the letters “E” and “A” and the katakana character, both marks can be sufficiently distinguishable by appearance.

In phonetical comparison between “super-man” and “super-men”, relevant consumers would be unlikely to confuse each sound when pronounced in view of a few phonetic compositions of four sounds in total and distinction in the sound of “ma” and “me”.

There is no doubt both marks are dissimilar in concept because the opposed mark does not give rise to any meaning similar to ‘a fictional superhero’.

Based on the above findings, the Board held that “SUPER M.E.N.” and “SUPERMAN” are obviously dissimilar from visual, phonetic, and conceptual points of view.

In a conclusion, the JPO dismissed the entire allegations of Warner Bros and allowed registration of the opposed mark.

Failed Opposition against “Zara Sube Mist” by ZARA

On March 25, 2022, the Japan Patent Office (JPO) dismissed an opposition filed by Industria de Diseño Textil, SA (INDITEX), owner of the fashion brand “ZARA” against trademark registration no. 6357258 for word mark “Zara Sube Mist” in class 3 by finding dissimilarity to and less likelihood of confusion with “ZARA”.

[Opposition case no. 2021-900193]

Zara Sube Mist

The opposed mark, consisting of three words, “Zara”, “Sube”, and “Mist” in standard character, was applied for registration by IBI Inc. to be used on cosmetics in class 3 on January 30, 2020.

The JPO granted protection on February 16, 2021, and published for opposition on March 23, 2021.

The applicant is using the opposed mark on skin lotions. Click here.

It should be noted “zara zara” is a usual term to represent the condition of ‘rough skin’ in Japanese. Likewise, “sube sube” is often used to represent the condition of ‘smooth skin’. Because of it, we would conceive of skin conditions from the term “Zara Sube.”


Opposition by Inditex

Opponent, INDITEX, one of the world’s largest fashion retailers and owner of the fashion brand “ZARA”, claimed the opposed mark “Zara Sube Mist” shall be canceled in contravention of Article 4(1)(xi), (xv) and (xix) of the Japan Trademark Law by citing earlier IR no. 973064 for word mark “ZARA” in relation with cosmetics of class 3.

INDITEX argued, that given “ZARA” has acquired a remarkable reputation, relevant consumers of the goods in question are likely to see the literal element “Zara” as a prominent portion of the opposed mark and thus confuse or misconceive the opposed mark with “ZARA”.


JPO Decision

The JPO Opposition Board admitted that “ZARA” has become famous among relevant consumers and traders as a source indicator of the opponent in connection with clothing.

In the meantime, the Board questioned if the opponent mark “ZARA” has acquired a certain degree of reputation and popularity in relation to cosmetics from the produced evidence.

The Board found the consumers would see the opposed mark in its entirety due to a tight combination of three words and a non-redundant sound of ‘zara-sube-mist’. Being that “ZARA” failed to prove a certain degree of reputation and popularity as a source indicator of cosmetics, the Board has a reason to believe that relevant consumers would not consider the term “Zara” as a prominent portion of the opposed mark. If so, the opposed mark just gives rise to a pronunciation of ‘zara-sube-mist’ and no specific meaning.

Based on the above findings, the Board held “Zara Sube Mist” and “ZARA” are obviously dissimilar from visual, phonetic, and conceptual points of view.

If so, the opposed mark “Zara Sube Mist” is unlikely to cause confusion with “ZARA” by virtue of a low degree of similarity and remote association between apparel and cosmetics even though “ZARA” has been famous for apparel brand and coined word.

In a conclusion, the JPO dismissed the entire allegations of INDITEX and allowed “Zara Sube Mist” to survive.