Less than 1.5% Success Rate for Getting Color Mark Registration in Japan

, , , , , , Acquired distinctiveness, Article 3(1)(iii), Article 3(2), Colormark, Inherent distinctiveness, New Trademark Law, New type of trademark, Trademark AppealMasaki MIKAMI

Japan opened the gate to Non-Traditional trademark, namely, color, sound, position, motion, hologram, in April 2015. It seems true that, beyond expectation, JPO has a significantly high hurdle to clear.

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