Japanese is prone to abbreviate trademarks.
Occasionally, the abbreviation has no resemblance to its original name. A brand
owner should be mindful of how the public perceives and uses its trademarks in
Japan....

Japanese IP Attorney Firm specializing in Trademarks with a commitment to excellence
Japanese is prone to abbreviate trademarks.
Occasionally, the abbreviation has no resemblance to its original name. A brand
owner should be mindful of how the public perceives and uses its trademarks in
Japan....
LEGO has lost a trademark battle it lodged against PETSWEET Co., Ltd., a Taiwanese company, over its registration of the mark “CATTYLEGO” in Japan.
[Opposition case no. 2017-900077, Gazette issued date: Feb 23, 2018]
The Appeal Board of Japan Patent Office (JPO) admitted trademark registration for a mark consisting of jigsaw puzzles design and “TA TRUMP” (see below), saying that it does not violate personality rights of Mr. Donald John Trump, the...